A minimalistic website for Arm-auto, a Germany-based company
The web pages contain detailed information on five species of whales and some tips on helping them. The site turns them ‘alive’ with the help of some advanced technologies and effects: each whale is represented as a 3D model, accompanied by animation and sounds effects.
Pages should load quickly, animations should work on any device, so that users could easily access all the information in full. To prevent the animations from overloading the browser, we have transferred them to HTML5 Canvas and applied background loading of media resources.
In the first two weeks following the launch, more than two hundred people shared the project on social networks. After the publication on international platforms, more than 30 thousand users visited it. Environmental and web design media from all over the world interviewed us and released their materials about the project. One of the first articles was published by Communication Arts, the world’s largest art magazine with 60 years of history, followed by the British Net Magazine’s publication.
We have reviewed hundreds of images and websites to find a real photo of a North Atlantic right whale, as it looks different in many images on the web. Therefore, even though the 3D model may not be completely true to life, we managed to achieve the most realistic image on the Internet.
All the 3D models have been developed from scratch: we have studied a lot of photographs, referenced them to show each whale in detail and embedded it all on the site using WebGL. For even greater realism, we have added the sounds, which each species uses to communicate. The animals ‘float’ onto the screen, while the user can rotate and observe them.
We created a website from scratch — from idea to launch — in 14 days. One designer and one developer worked constantly on the project, while other team members were solving more specific problems: the site was simultaneously created by all our departments. For example, to speed up the process, a 3D designer developed one full-fledged 3D model of a whale, which served as the base for other models.