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we craft award-winning digital experiences that reach both minds and hearts of people

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case

Creddy

Creddy is a modern p2p online lending company.

en.creddy.ru
task

To move away from the common for the country image of a distrusted service where one can get money against the security of their immovable property — and to create a new face, an image of a modern, reliable and open company, to present a new type of service and to tell about its benefits and the principles of its work.

client

Creddy

industry

FinTech

year

2018

deliverables

Front-end development
Design

honors

The FWA
FWA of the Day, April 16, 2018
CSS Design Awards
Website of the Day, April 07, 2018
The Webby Awards
Honoree, April 20, 2019
Key idea

We’ve split the space of the site for two target audiences: investors and borrowers. Our team created clean and bright design with carefully polished images and a set of flexible animations.

Public image

The website’s illustrations metaphorically portray clients and the company. The images aim to create the feeling of a flexible, quick and reliable service that provides opportunities and gives the freedom of action.

For the convenience of users, we’ve divided the site into two color spaces: blue and red, for investors and for borrowers.

Flexibility and speed

We’ve animated 80% of all the elements. Not to overload CPU and video card of a user’s computer, every detail underwent MorphSVG in the memory of a user’s browser, and with the help of java script was transformed into curves that are rendered with the aid of Canvas API.

Borrowers page

We’ve thought the characters through: a superman rescuing a woman, and a man at a starting line who’s ready for the new accomplishments. Step by step we’ve told about the benefits of the service: speed, reliability and profitability.

Feedback form unobtrusively follows user along with the scroll and encourages to cooperate.

There are three seamlessly placed feedback forms.

Investors page

There are houses and coins, calm and credible blue color. Through the consistent use of blocks and illustrations we’ve explained the simplicity of the arrangements, as well as profitability and transparency of the service.

We’ve developed a whole icon system to convey the benefits of the service.

Availability

The site is adaptive: easy to browse using a desktop, tablet and a smartphone. The release of an app containing a calculator and a payment schedule is already planned.

technologies

vanilla JS

JavaScript

webpack

SCSS

see also

Arm-auto

A minimalistic website for Arm-auto, a Germany-based company

Volt for drive

A tech savvy website for a service for EV charging stations facility management

Mogney

A fresh website for a QR payment service based in California

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