A website that reflects the investment company’s principles
Tula mics are an epitome of both modernity and nostalgia, smoothness and sharp angles — that is why the website design emphasizes the combination of brutalism and retro style.
We have decreased the load on all devices and optimized the website: the WebM video format and WebP images have helped to make the pages content-light. The model that the user interacts with was optimized by manipulating texture manipulation. For instance, we put a model of the brand’s name over the microphone model instead of using textures. It allowed us to decrease the model’s weight.
To create the ‘emerging from the dark’ effect we used the WebM video format with a transparent alpha channel. We’ve drawn dark stripes on the sides of the interactive 3D model on the main page. They were used instead of shadows as the depth illusions to increase the download speed. The corporate style we created is now used in the online shop.