case

The design concept centers around the metaphor of incompleteness

We centered our branding around the concept of incompleteness. The name is written in a 'gapped' font, symbolizing that Future Crew is an idea that is actively developing and evolving right before our eyes.

How the visualization idea came about

Ideas are like nuggets, and the abstractions generated by the neural network stemmed from this association. This allowed us to merge several completely different concepts.We also used neural-generated visuals to represent product pages, with each product having its own unique visual.

Frontend: accelerating the development progress

The frontend is built using TypeScript and Next.js. Given the two-week project timeline, we utilized ready-made libraries and frameworks to expedite the process.

We chose Effector for state management because it’s our primary development tool at Red Collar. Its declarative nature enables us to write less code, speeding up development. For form handling, we used the React-Hook-Form library, which is the industry standard for working with forms in React.

Enhancing SEO optimization

We use the React framework to create websites with server-side rendering. This approach enhances SEO optimization and improves site loading speed by pre-building pages on the server and delivering them to the client (in the browser) in a ready-to-render form.

Multi-language version

The most challenging part of the project was implementing multilingual support. Since the basic Next.js tools didn’t meet our needs, we developed a custom solution to support the two language versions of the website.

Content management

The client required a solution that allowed for regular and easy content updates. For this reason, we selected Twill as the CMS.