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ROWL

We redefined ROWL, an auto-tuning studio making its debut in the UAE market, by creating corporate identity, an engaging brochure and package design

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task

Our task was to design a brand that would position ROWL as an industry leader in the UAE market. This entailed the creation of a distinctive logo, a corporate identity, and the development of a captivating brochure for the Dubai exhibition. ROWL's slogan, 'When the ordinary is the enemy', became the battle cry that guided our creative journey.

client

ROWL

industry

Automotive

year

2023

deliverables

Logo
Corporate Identity
Guidebook
Brochure
Package Design

reviews

Alexander Mayorov
Alexander Mayorov
Founder at ROWL

Our auto-tuning studio needed a brand update to prepare for entry into the Dubai market, so I turned to Red Collar. It was important to me to have an image that matched the quality of our services, and I wasn't disappointed. The team has an excellent sense of taste and style.

As part of the process, the designers came up with a number of logo options in order to create the best one. They also created two catalogs, design of corporate identity carriers and a number of minor deliverables. It was always a professional team effort to find common ground, give constructive feedback, and work toward results despite different situations and strict deadlines.

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