An associative website design for a mobile game developer
Inobitec is a company of the future. In movies and literature, the world of the future is represented as a complex space where nationalities and cultures are mixed for the sake of unification of information exchange processes.
Roboto Mono is used in headlines and contact information. Proxima Nova is for the website's body texts and various corporate identity elements.
At first, our design team chose bright neon colors for the company to stand out. But in the end, we went for colors that looked 'profound' and created the impression of a reliable brand. These are dark blue, pastel light-blue, red for the accents, and white for the color inversions.
At first, we designed a traditional brand pattern that was inspired by binary code. Ultimately, we rejected the idea since it creates associations with coding rather than medicine. Instead of patterns, we drew illustrations that are a lot more multifunctional.
Fonts and colors, patterns and booklets, forms and marketing booklets — everything becomes the brand’s 'package' and a touch point with a client. The more detailed these elements are, the more profit your business gets.