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Inobitec

Brand identity and a logo for a medical software developer. A new look for a cutting-edge healthcare software company

task

To refresh the company’s logo and create a minimalistic image of a technology-savvy international brand. To choose new brand colors, starting with blue — the current company color. To create brand identity elements and prepare for entering the USA and European markets.

client

Inobitec

industry

medicine, software development

year

2018

deliverables

Brand identity
Logo design

We opted for a futuristic cyberpunk font — a symbol of the multicultural future where all nations are united by technology.

The concept

Inobitec is a company of the future. In movies and literature, the world of the future is represented as a complex space where nationalities and cultures are mixed for the sake of unification of information exchange processes.

Typography

Roboto Mono is used in headlines and contact information. Proxima Nova is for the website's body texts and various corporate identity elements.

Color

At first, our design team chose bright neon colors for the company to stand out. But in the end, we went for colors that looked 'profound' and created the impression of a reliable brand. These are dark blue, pastel light-blue, red for the accents, and white for the color inversions.

The illustrations we drew are now even used as posters for interior decoration.

Illustrations instead of patterns

At first, we designed a traditional brand pattern that was inspired by binary code. Ultimately, we rejected the idea since it creates associations with coding rather than medicine. Instead of patterns, we drew illustrations that are a lot more multifunctional.

Business cards, booklets, posters — there are almost endless ways to use the illustrations.

Brand identity

Fonts and colors, patterns and booklets, forms and marketing booklets — everything becomes the brand’s 'package' and a touch point with a client. The more detailed these elements are, the more profit your business gets.

As a reference, we used 3D models and body organs photos made by 'Inobitec DICOM Viewer'.

see also

Infusion Games

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Squilla Fund

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