A minimalistic website for Arm-auto, a Germany-based company
Squilla are experts in the sphere of ICO, they help to find your way around the industry and to multiply the investments. We’ve shown this through a metaphor by creating a universe where the company itself acts as a reliable guide
Navigation is built as a journey. Every screen has a ‘target’ point that leads you straight to the next page if you hover the cursor over it — this is a step forward into the crypto industry world. For the sake of the user experience, we’ve added alternative controls: use arrows or scroll to navigate through pages.
There’s a realistic feeling of going through the Universe: all the contents of the site feel like they are in the infinite cosmos and the user moves inwards, not along a flat surface. To create this feeling we’ve developed the animations from scratch considering the depth of the scene and the weight of the moving elements.
Making investment decisions needs time and security: when the user comes to the end of the site they don’t find themselves at the footer but can come back to the beginning, go over the details once again or choose to go to the contact form.
The animations are designed to imitate a journey through space. To keep the space theme we’ve adjusted the easings for the comet’s tail so that it works by the laws of physics: its form depends on the speed of the cursor and the direction of its movement. A nice interaction helps the users to immerse themselves into the site a little more.
Investors have tight schedules, they might want to look at the site during a meeting or in transit, so the pages should load quickly and work properly. We’ve kept the whole feature set and animations in the responsive version.
Red Collar team is professionals with a fine sense of style and understanding of their business. Every action of the team shows their professional approach and confidence. This is exactly what we value in our occupation and what we expect of our contractors. And this is what Red Collar managed to convey through the site they’ve designed for us.